Friday, September 20, 2013

LinkedIn and Branding: Networking and Selling Your Skillset

Imagine yourself as a fresh college graduate having just entered the job market in search of a place to put your skill set to use. However, after several months of searching, no job offers can be seen on the horizon. You wonder to yourself why is that?

Unfortunately this is a case all too common for fresh college graduates. Many fall into the dangerous idea that upon graduation from college, bountiful amazing job offers will just fall from the sky into their laps. The truth, however, is not so pleasant. Opportunities come not just from having a college degree and proof of a marketable skill set, but also the networking that is created during college.

One way to create that network is to actively market yourself. What does that mean? It simply means to let business and companies know that you are on the job market and are providing for them your experience and skills. What makes this different from job hunting? It means that you are marketing yourself as a brand, meaning that you are selling yourself as a unique employee.



And the best place to do that currently, is through the online website: LinkedIn.com. On LinkedIn many mid to top level jobs are offered there and profiles of other job seekers are available to help yourself improve on your own profile. It also provides the opportunity to get into contact with potential employers and also groups with similar backgrounds, simply an effective way to network online.

https://drive.google.com/#folders/0B9EFnnfOcvqFS3VtRy1xc0NXZVk

2 comments:

  1. Hi Josh
    LinkedIn can be an amazing resource if used effectively. There are so many helpful people and experts on LinkedIn who are willing to help and share their knowledge… put yourself “out there” and take advantage of it all! You CAN do it!

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  2. Hi Josh. I like how you started this post with a story that’s very relevant to our generation. Some people think that since they have a bachelor’s degree, they’re all set to enter the workforce. However it’s much more than that as you covered in your post. Also, you bring up common questions then follow through with an answer for each of them. I think that’s a good technique for keeping your reader engaged. It also opens your audience to those who have minimal knowledge of networking which is great.

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